Background
For over 50 years, Appliance Traders Ltd. (ATL) is known for the world’s best brands for your home or business. From turnkey industrial solutions to commercial business needs; energy and eco-efficiency products, ATL is committed to providing unbeatable service to its customers.
ROLE
UI Design
Custom Theme Development
Conversion Optimization
Social Media Campaign
PLATFORM
Loaded Commerce 6
The Challenge
ATL wanted to update their online presence to a more dynamic and user-centered website. At the same time, improve search results and the overall user experience while shopping for products.
![ATL Jamaica Store](https://peterscott.me/wp-content/uploads/2020/06/atl-screen-01-scaled.jpg)
Task
To improve usability and maximize conversion across all their digital channels.
![](https://peterscott.me/wp-content/uploads/2020/06/atl-screen-02.jpg)
The Result
Since the redesign of Jamaica’s top appliance website, they have generated a 221% increase in search engine results which resulted in a significant increase in online sales.